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Internet and social networks will be players in the elections

Since May 2, political parties already have the official starting flag to make propaganda and present to citizens, their government proposals for the next four years.

May 26, 2015

Time has changed and the means to communicate with the masses have evolved and, nowadays, they have turned to the Internet and social networks, where news and opinions circulate in a matter of minutes.

To have an overview of the movement that awaits Guatemalans in social networks in the coming days, Gustavo Ortiz, CEO of Latin Interactive Agency, a company dedicated to digital marketing, talks about it.

"Social networks have become a very powerful means of communication, there are even some who call it the fifth power," Ortiz emphasizes.

Nowadays it is more accessible to know how many people on social networks are talking about a character or a brand. For example, Facebook uses an algorithm that allows it to have accurate data of what is moving on its platform, which is of great help to make a project known to the world.

Ortiz recommends political parties to build a solid image on the Internet, making their work plan available to users and interacting with them through social networks, so that future voters get to know the candidates through the tool they use to get informed.

"The candidate must take the time to transmit their government plans to the digital population, because there is a niche of 5.2 million Guatemalans between 18 and 35 years old", says Ortiz.

The strategy that candidates implement in social networks can add a vote to their party. It is important that the candidate approaches the population through social networks, web pages, applications, images and videos recorded, exclusively for circulation on the Internet.

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