Latin Interactive, a company that is characterized by its innovation in digital technologies, strengthens its alliance with Google, making the first Google Day in the Central American region, which allows to accelerate the digital marketing industry in the region; as well as to promote synchronization technology by joining value offerings of both companies to provide a comprehensive solution connecting television content with the various formats of Google, introducing in the Central American market technology that allows:
 

• KPIs improvement, increase of CTRs, Page Views, Website Transactions. 

• Optimization of both offline and online plans.

• Reach the user on different platforms.

• Potentiate campaigns to multi-platform users.

• Counteract or minimize the competitor's message.

• Complement the television message with digital platforms encouraging the action of users with the brand.