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Antigua Festival

The Antigua Festival took place on September 1st and 2nd in the colonial city of Guatemala at the Tenedor del Cerro. Antigua Guatemala, received in two days more than 2,000 participants from the digital industry, who were eager to listen, be inspired, innovate and learn. Among the sponsors were brands such as: Alfa – “La radio para sentir” (the ratio for feeling), Canal 3 – “El super canal” (The super channel), Discovery, FOX Media, Soy 502, Nuestro Diario, Prensa Libre, OLX, Publimovil, Turner, Universidad del Valle and Latin Interactive - Digital & Partner Agency.

Among the panel of speakers for the 2 days were Ceci Seitun, Director of Creative Shop, Facebook; Rajath Ramamurthy, Creative Director, Ogilvy & Mather, who came to inspire the students of the new U-23 generation, Eric Tourtel, Senior VP of Teads LatAm with the theme, The Future of Video Advertising, one of the most applauded lectures by the audience. In his lecture Eric mentioned the importance of investing in digital, "the challenge is to convince brands to invest in digital and compare apples to apples" said Tourtel in an interview conducted by Soy502.

*Caption Photo - Eric Tourtel, SVP Teads LatAm - The Future of Advertising Conference

The first Silent Party in Guatemala was the closing celebration on Friday September 1st sponsored by FOX Media. The party was enjoyed by all participants through headphones, who had the option to choose between 3 DJ’s that were on the main stage streaming different types of music.

Finally, the event closed with the Festival party on Saturday September 2nd at the Tenedor del Cerro with the participation of Panchis (Guatemala), Toy Selectah (Mexico), DJ Set Paco y Randy (Mexico).

Antigua Festival, thank you very much for giving us two days full of talent and partying! See you in 2018.

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